Labatt Blue - Bear - America

I remember this being a crazy shoot. Lots of locations in little time. I worked on a number of these commercials. Here's one with the Labatt Blue Bear coming to the US.

Memories on Tape

The wonderful thing about YouTube is I get to see the TV commercials I worked on a decade ago. Living in NY, I never had a chance to see them the first time around and now they have have new life online. As I come across some I'll post a bunch that I worked on in some capacity.

Here's one I worked on as a 2nd Assistant Director (talent wrangler). It was directed by Johan Camitz. Johan, who was from Sweden, directed the famous one-take Spice Girls video "Wannabe"

Since I moved no California soon after I worked on this, I never learned that Johan had been hit by a car involved in a shootout outside the SoHo Club. He died from his injuries. He had no involvement in the shootout and just was in the wrong place at the wrong time.

Johan was a great director and a former wedding videographer I learned after speaking to him. He changed my view of videographers back then and probably influenced my career moves ten years later.

So here is the commercial. We did about three of these VW commercials that week. This was the only one I could track down. Enjoy

Little Hero Capes Promo Videos

Allison Faunce of Little Hero Capes asked me to create a promo video that she can use to bring her product to a larger audience. She creates custom capes, mask and cuffs for kids. It's an awesome idea I was happy to help.

I create two versions, one a shorter up-tempo film that is a toe-tapper with a stylized intro and then a slower more folksy version. Both target different audiences allow for greater coverage.

Here's the up-tempo version.




And here is the longer version. It's hard for me to decide which one I like more.